Web Surveys

Answers Research is a leader in full-service Web-based market research, with proven capabilities in the following areas:

Web-based Surveying

Answers Research recognizes that online research is a timely and cost-effective method for reaching high-technology professionals and consumers who have Internet access. We have conducted thousands of Web-based surveys and have honed effective techniques for eliciting high response rates and accuracy. Additionally, we have developed an Internet surveying methodology specifically designed for pricing and new product development research. This Complete Conjoint™ method uses sophisticated modeling techniques designed for complex technology products. The models developed allow our clients to maximize profits, minimize cannibalization and identify the optimal number of products in a product line.

Survey Design

The Company manages all aspects of online surveying, including survey development and programming, fielding and hosting, and analysis and reporting. We program our surveys in-house using the most sophisticated research software available. We offer the opportunity to link to any ODBC external database (this includes all standard database formats such as Access, dBase, Oracle, etc.) and the ability to run multi-lingual versions simultaneously. Surveys can accommodate graphics/images (jpeg format) and are programmed to provide standard and advanced CATI-like functionality.

Timely Data Collection

We have honed effective techniques for maximizing response and have established several control processes to ensure timely project completion. After each survey is designed to include each objective, it is pre-tested to identify any confusing questions or instructions. After this review, the survey is programmed for Web deployment. Depending upon sample availability, respondents are generally recruited via email or phone. To ensure optimal results, we provide follow up with respondents who have not completed the survey within a determined timeframe.

Online Security

Answers Research provides seamless security for its Web surveys. Respondents are given one-time password access to the URL housing the survey. This assists in identifying the individuals who participated in the survey. To ensure that respondents are linked with the correct sample entry and that surveys can only be submitted once, there is an option for password-protected access to the survey site. It also offers tight control over respondent navigation throughout the questionnaire, advanced automatic data checking for consistency between answers, and sophisticated quota management. As an additional measure, project documentation is kept in a secure location and backed up periodically for future reference.