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Web Panel Development and Management

Answers Research has successfully established numerous online panels in the United States, Europe and the Asia Pacific (including Japan and Mainland China). The types of studies in which our panel members participate range from straightforward quantitative studies to in-depth conjoint surveys. This instant access to individuals within key target markets offers our clients timely, economical, and projectable data.

Our advanced technology professional panels are comprised of information technology managers and chief information officers representing a broad cross-section of industries. In addition, we developed an in-house panel of VARs (value added resellers) to be included in ongoing channel studies. These individuals have agreed to participate in ongoing IT research to assess trends and evaluate new advanced technology products and services.

Our general population panels consist of hundreds of thousands of members (and growing) pre-recruited for ongoing research participation. While certain age and income groups are disproportionately represented (as is true with any panel), by either weighting the data or simply pre-selecting a subset of the panel, we can accurately reflect our clients' target populations.

Our significant panel experience can be a tremendous asset to companies interested in conducting market research with various information technology professionals and consumers. This expertise is particularly beneficial to those needing research conducted quickly and cost-effectively.