Answers in Print

The following articles are provided in Adobe® PDF format.
 

• The Art of Writing Quantitative Research Reports
• Max-Diff, a Practical Application
• When do You Turn to the Web?
• Are You Really Surveying the Right Professionals?
• Measure Dissatisfaction to Improve Loyalty
• Business Week – Has IT Learned Its Lesson? Customer Loyalty
• Conserve Your Resources – Reaching IT Professionals with On-Line Surveys
• Useful Data – Maximized Dollars – Using Random Stratified Sampling
• To Last a Lifetime: Customer Loyalty Research
• ESOMAR 2004 Paper – Develop Tomorrow’s Winning Products Today
• Answers Research Applies Academic Market Research Methodologies to Professional Market Research
• Be Prepared – Advance Work Helps You Sidestep On-line Research Pitfalls
• Drawing a Few From Many - Using Panel Research to Penetrate the Asian Market
• Global Village – The Keys to Successful International Research
• Market Simulation Software Becomes Smarter All the Time
• Does Your Pricing Study Make This Common Mistake?
• Uncovering Customer Loyalty Drivers Using Structural Equation Modeling
• Using Phone Methods in a Digital Age
• Structural Equation Modeling Helps Predict Loyalty

Archived Articles

• Data Mining
• Don't Overlook Panel Research
• Establishing and Maintaining Online Panels
• Listening to the Voice of Your Customer
• Principles of Rapport Focus Group Moderation
• Quantitative vs. Qualitative
• The Internet is Fundamentally Changing How Research is Done

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